Cheers to the New Year!
Welcome to the first Wine Wednesday Blog of the New Year! 2021 is here, and we’re so excited for a fresh new start. From a Sorrelli perspective, we’re sure you’re not shocked to hear that we’re very excited about some of our sustainability initiatives, and we’re hoping to kick off the new year strong. As we move into 2021, our sustainability mission is to continue to offset our carbon footprint.
WHAT WE ACCOMPLISHED IN 2020
Last year, we launched our first upcycled product, our wine charms (check out the launch video here). We took previously used and excess earring samples and re-constructed them into unique wine charms. We’re going beyond repairing jewelry to creating new products from existing pieces – embedding circularity into our business.
WHAT WE'RE PLANNING IN 2021
To keep offsetting our carbon footprint in the new year, we’re launching a partnership with Ecodrive. Ecodrive works with individuals and brands to plant trees that help offset carbon emissions and take action against climate change. For every order placed on our Sorrelli.com website, Ecodrive will plant one tree! The trees planted are some of the highest carbon absorbing trees, and also help to alleviate poverty in the regions they’re planted.
Reducing Waste in Fashion
We’ve recently been having some conversations with local non-profits about how we can take waste products and turn them into stones and other products that we can actually use in our jewelry. We’re hoping to progress this in 2021 and continue to bring a sustainability lens to our business and to our loyal Sorrelli fans.
Thank you for following us along on our journey to becoming more sustainable, and a happy 2021 from the Sorrelli team!