All About Sorrelli
Take both a little trip down our sparkle-lined memory lane and a stroll through current-day Sorrelli! Meet the visionary who started it all and learn more about what makes us one of the most cherished jewelry brands in the United States and abroad!
Meet Lisa Oswald, creative force, co-owner, and founder of Sorrelli!
Explore our collection of premium fashion and costume jewelry, and learn all about the trademark Sorrelli sparkle!
Customer Testimonials: See what our fabulous customers are saying about us!
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About the Designer: Lisa Oswald
Lisa Oswald is the creative force behind the Sorrelli brand, along with being the founder and co-owner of the company.
While living in New York City following college, Lisa started designing fun costume jewelry that she could wear to friends’ parties. She was drawn to jewelry design by the lure of self-adornment. She started creating sparkly little baubles that made her feel beautiful when she wore them. Her jewelry enterprise began in her Brooklyn loft, making each piece by hand on her kitchen table.
At the time, her twin sisters helped with the sales and marketing of Lisa’s creations. The three sisters come from a strong Italian-American heritage, thus the name Sorrelli. Sorrelli is an appropriation from the Italian word for sisters, sorrelle.
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About the Designer: Lisa Oswald
In the late 80s Lisa and her husband Kermit moved to Pennsylvania where they converted an 18th century barn into their jewelry design studio and started a family. The couple still lives and works in Pennsylvania and continue to produce the signature designs Sorrelli has become known for.
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About the Designer: Lisa Oswald
True to tradition, Sorrelli remains a family business, with the second generation of Oswald children joining the ranks at the company headquarters in Kutztown, PA.
Lisa is continually inspired and wildly fascinated by her love for flora and fauna. She spends her free time in her vegetable and flower gardens, curiously marveling at the colors and textures of the insects and plants that coexist together. Sorrelli jewelry reflects this fascination, with collections like Coneflower, which mixes shades of rose, violet, and chartreuse just like the Echinacea purpurea Coneflower species.
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About Sorrelli: Our Jewelry
Sorrelli jewelry consists of an abundance of amazing crystallized SWAROVSKI ELEMENTS® faceted crystals in the majority of its designs. Semi-precious cabochons like desert jasper, reconstructed turquoise, freshwater pearls, and tiger’s eye are also used in our bold, beautiful pieces.
Each color collection features a unique mixture of semi-precious and synthetic cabochons and crystals. The base metal of most Sorrelli designs is brass. Our styles are plated in a variety of finishes, including Antique Gold, Antique Silver, Bright Gold, Bright Silver, Gunmetal, or Stainless Steel.
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About Sorrelli: Our Jewelry
Sorrelli graces the jewelry boxes of celebrities, career women, and jewelry lovers of every type and income level. The Sorrelli devotee ranges from teenagers to 90-year-old women. Anyone who loves a little glamour and sparkle in their life is naturally drawn to the hand-crafted pieces. Visit our press section to see where we’ve been featured recently!
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About Sorrelli: Our Jewelry
The Sorrelli brand has grown over the years to include a variety of special collections, all with their own characteristic sparkle and appeal. The Bridal, Avant Garde, MiMi and Collegiate (coming soon!) collections have all been created as extensions of the core Sorrelli line to offer more options to the Sorrelli customer.