Sorrelli Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sorrelli.com (the "Site").


PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
  • Standard web server "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as "Order Information." We do not, however, handle payment processing for orders, nor do we, at any point, receive or retain your full credit card information. Payment processing for orders is handled by First Data, one of the worldwide leaders in facilitating safe and secure online transactions. You can access First Data's privacy policy at https://www.firstdata.com/en_us/privacy.html.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including arranging for shipping and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION

We take your privacy very seriously, and do not sell your personal information to any third parties.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also install the "Google Analytics Opt-out Browser Add-on" plugin, available here: https://tools.google.com/dlpage/gaoptout.

Similarly, we utilize the Facebook event tracking pixel, a small piece of code that helps us to keep track of the items that you view and purchase so that we can optimize the offering of products on the Site to better align your preferences, as well as to help us make decisions about the types and characteristics of products to advertise to you and other customers via Facebook ads. For more information, see Facebook's privacy policy at https://www.facebook.com/privacy/explanation.

We also participate in AdRoll Group's ubiquitous targeted advertising service, which helps to bring relevant and interesting content to our customers via interest tracking. AdRoll Group's privacy policy, as it applies to our customers and others who browse websites with the AdRoll pixel, is available at https://www.adrollgroup.com/privacy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of most targeted advertising for these (and most other NAI partners) at http://optout.networkadvertising.org/, or you can use the opt out tool provided by the Digital Advertising Alliance, at http://optout.aboutads.info. For users with existing accounts, Facebook also provides a handy interface for managing your Facebook advertising preferences at https://www.facebook.com/settings/?tab=ads.


EMAIL SUBSCRIPTION

You can sign up for our email list in order to receive information about our newest collections and exclusive promotional offers and incentives. We will only send messages to your email address in connection with our email list if you have agreed to the use of your email address. You can revoke your consent to receive promotional emails at any time by clicking on the "unsubscribe" link on any of the messages you receive, or by notifying us of your wish to cancel the subscription by sending an email to webmaster@sorrelli.com.

While you are subscribed to our email list, we use tracking pixels embedded in the email messages to inform us to the campaigns' success rate, with regard to audience reception, delivery success, and customer purchases resulting from specific campaigns or messages, in conjunction with our other analytical technology integration (see Google Analytics information, above). If you wish to revoke your consent to tracking, please click on the "unsubscribe" link on any of the messages you receive, or notify us of your wish to cancel your subscription by sending an email to unsubscribe@sorrelli.com (make sure to include the email address that you wise to unsubscribe from our mailing list).


ACCESSING OR CORRECTING YOUR PERSONAL INFORMATION

Visitors may modify personal information stored by Sorrelli by signing in to their specific customer account.


DELETING YOUR PERSONAL INFORMATION

Personal information contained within the customer accounts profile does not expire and is retained until you request that it be deleted from our database. If you would like to remove your name and personal information from our customer account records, please send an e-mail to webmaster@sorrelli.com or write to us at: Sorrelli, Inc., 125 W Main St., Kutztown, PA 19530

Please include your full name, e-mail address and phone number in case we have questions.


DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.


CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at webmaster@sorrelli.com or by mail using the following address: Sorrelli, Inc., 125 W Main St., Kutztown, PA 19530 USA

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